Production Brief & Outcomes:

Social Star will be running regular events in 2019 to bring new prospects into our funnel. Marketing on social media using this video and content marketing will lead people to a landing page to sign up for the next event.

Client: F45 St Kilda

Category: Hypereel

Date: April 2021

Objective

I would like clients to see themselves there. That it’s ‘their’ kind of people. Feel what it is like to attend our workshops, so people learning, having fun and networking with good people.

Core Message

Key branding name is #BYOB – Build Your Own Business. We have a podcast under the same name and will be re-branding our blow and events under this title. We want it to be classy and intelligent, so no hard sell. Just demonstrating what we do clearly.

Target Audience

Mature corporate escapees. People wanting to start or scale their own businesses. They have a desire to grow and are looking for trusted partners to do it. They are 35-55, both male and female, inner-city and highly educated. Self-motivated and ambitious.

Target Duration

It needs to be a 1-min overview suitable for a landing page and FB marketing.